Cleansing your face properly is the first step towards establishing a skincare routine. Here we’ve broken down the benefits and essentials of cleansing to help you establish an effective, yet fuss-free, approach to your skin.

Why you should cleanse

Your skin is constantly exposed to the elements, including dirt, pollutants and cigarette smoke, which can cause it to become dehydrated and look unhealthy. It can also contribute to signs of ageing, including the development of fine lines. Daily cleansing is a great way to combat these problems and keep the skin looking and feeling healthy. Cleansing also helps avoid ingrown hairs, razor bumps and razor burn after shaving.

When You Should Cleanse

Cleanse twice daily in the morning and evening. Your morning cleanse will remove excess oil, sweat and dead skin cells, while your evening cleanse will remove any daily grime and pollutants from your skin.

In the morning, it’s important to wash your face before you shave, as any excess oil and dirt on the face makes it harder for the razor to move easily across the skin.

Keeping a beard clean

If you don’t shave and you have a beard, just like your hair, wash your beard every day with a mild skin cleanser. Rinse out thoroughly and repeat if needed.

How You Should Cleanse

Massage your cleansing product into your skin and gently rinse away using lukewarm water. Finish by splashing cold water onto your face.

Suggested Cleansers

Men’s skin typically has larger pores, with active oil glands. This means you need to choose a cleanser that will balance your skin and not strip it of its essential oils. Our Ac-Norm Active Foam Plus suits all skin types.

After Cleansing

After cleansing apply a moisturizer that suits your skin type. If your face is going to be exposed to outdoor elements all day we would recommend using one that protects from the sun. Applying a gentle moisturizer is especially important after shaving, as it will help prevent razor burn and ingrown hairs.

Exfoliate

For a deeper cleanse that removes dead skin cells and stimulates the growth of new ones exfoliate your skin a couple of times a week. We would recommend our Facial Scrub.

Twice daily cleansing and twice weekly exfoliation will make a huge difference to your skin, leaving it feeling hydrated and refreshed. You can find out more about our facial cleansers range here.